Google was the undisputed leader in paid promotions until 3 – 4 years back. But now Facebook along with their co-companies like Instagram & Whats app is the clear leader in paid promotion methods.

If we dont have a need to search for information, we may not go to Google. But everyone who has a smart phone in their pocket will check Facebook multiple times in a day as it is more than entertainment, communication tool, video watching, interest groups or fan pages and it is more of business & productivity now. Businesses are increasingly starting to have pages on Face Book and creating followers for better communication with their target audience.