Every smart phone user is on Facebook. And they check their account several times a day. Facebook has grown from an communication/leisure application into a business tool.

Businesses are increasingly starting to have pages on Facebook and are connecting more effectively with their potential customers. It’s easier to update your followers and reach target audience with Ads.

As face book has elaborately indexed users based on various parameters like demography, interest, life events, Job title, education, behavior etc that gives wide possibility to reach them who would be relevant to your business.

Traditional advertising platforms like radio, TV, print media are proving to be expensive and less productive when compared to the reach and cost of social media platforms. More and more people are becoming digital users by engaging services or products they need and starting to use social networking apps. And it would be wise to reach your audience at a place where they are already present instead of vaguely trying to reach them in old school fashion.

Advantages of Facebook Ads –

– Accurate targeting of users
– Elaborate classification of users
– cost effective
– Highly productive
– Various objectives for promotions
– Beyond geographical limits
– Influence marketing
– Quick reach of Ads
– It is measurable
– Real time data & feedback
– It is mobile and it is inside everyone’s pocket